Our mission is to change the beauty industry for the better

Our Mission
Beauty is one of the least regulated consumer categories. It is legal for companies to use chemicals known to be harmful, or that have never been evaluated for safety. Add to that the materials that are unsustainable or misleading, and there is a lot of opportunity for improvement.  We aim to put sustainability at the core of everything we do. We invest in green building infrastructure to minimize our waste, water, and energy footprints. By providing on-the-job training and opportunities for growth, we also invest in the people who make this revolution possible.

Climate Neutral
We’ve been 100% carbon-neutral since 2017, but now we’re working with Climate Neutral, a non-profit organization, to make it official. Through their rigorous certification program, Climate Neutral verifies a company like us has achieved net-zero carbon emissions.

Sustainable purchasing
We are committed to minimizing our environmental footprint and achieving fair, safe and healthy working conditions throughout our supply chain. We seek to partner with suppliers who share a common vision of sustainability, accountability and transparency. We currently require that suppliers meet our catalog standards for: social responsibility, safe & non-toxic, and better materials.

Our team
Over three-quarters of our management team are women or people from underrepresented populations.