Rachel started her business with four skin care products and a simple premise: that every woman can be beautiful. Armed with that philosophy, plus perseverance, creativity and passion, she changed the face of the cosmetics industry.

Amy is the Senior Buying Manager in the on our trading team, responsible for choosing the range of products and brands we sell. We work to understand the cultural changes, the beauty and wellness trends and fashion, colour and design trends too.

Sophia Chen, our Marketing Director, has a talent for creating compelling brand stories that resonate with customers. With a background in digital marketing and a passion for ethical beauty, she joined Rachel and Amy to co-found the brand. Sophia is dedicated to building a community that values transparency and sustainability. Outside of work, she advocates for environmental causes and finds inspiration in nature.